Tinder wouldn’t share the exact number of people on the service, saying only that it was on par with other social networks at two years in operation.
But a person with knowledge of the situation told me that it is fast approaching 50 million active users. The company said that, on average, people log into the app 11 times a day.
— As I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app, I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation.
Swapping out their rubber sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather jackets.
’ ” said Sean Rad, co-founder and chief executive of Tinder, referring to the questionnaires on most dating sites.