Do looks matter in dating

However, experimental research, as well as evidence from online dating and speed dating, shows that physical attractiveness is equally important to men and women. Further, attractiveness tends to be a more important factor in our dating decisions than traits like personality, education, and intelligence (Eastwick et al., 2011; Eastwick and Finkel, 2008; Luo and Zhang, 2009; Kurzban and Weeden, 2005; Sprecher, 1989; Thao et al., 2010). (Mis)matching in physical attractiveness and women's resistance to mate guarding. doi:10.1177/0146167208320387 Perilloux, C., Fleischman, D.

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Physical attractiveness may be so important to us because we associate other positive qualities with a pleasing appearance. Personality and Individual Differences, 87, 190-195.

For example, attractive individuals are expected to be happier and to have more rewarding life experiences than unattractive individuals (Dion et al., 1972; Griffin and Langlois, 2006).

To interest us, then, potential mates do not need to be exceptionally attractive, only moderately so. Implicit and explicit preferences for physical attractiveness in a romantic partner: A double dissociation in predictive validity.

The distinction between (Li et al., 2011) can help us understand the importance of a moderate level of physical attractiveness. Journal of Personality and Social Psychology, 101(5), 993–1011.

More attractive people tend to perceive fewer others as physically attractive while less attractive individuals may consider a broader range of others appealing (Montoya, 2008). Parent-offspring conflict over mating: Testing the tradeoffs hypothesis. Buss, D., Shackelford, T., Kirkpatrick, L., & Larsen, R. A half century of mate preferences: The cultural evolution of values.