The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.
There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.
If the photos don’t cut it, we generally don’t click on the person. But if we make it past the photo, skimming profiles, the first thing you'll notice is the profile tagline.
This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.
I think of it as like, making eye contact with a guy in a bar--a way to let him know I might be interested without actually making the first move, because I'm a lady. I just don't, due to shyness but also, laziness.