Non-traditional Squier Vista Series instruments were also introduced in this period.
In late 1983, as it had in Europe and Japan, Fender decided to import Squier instruments into the United States in order to compete with the many copies flooding the domestic market.
To make them stand out without competing directly with Fender's existing domestic models, these U.
Accordingly, the long-dormant Squier name was resurrected and assigned to export versions of the new Fender Japan vintage models; these became known as Squier JV ("Japanese Vintage") instruments.
These high-quality models featured minimal design changes, including a small Squier logo on the headstock where the "Original Contour Body" decal normally appeared, and a more cost-effective zinc tremolo block in place of the usual steel one.
Squier produced a succession of successful launches from the early to mid-2000s, most of which kept the Fender theme.