If you want to have more success with online dating put less emphasis on people’s looks, spend more time reading peoples profiles and more time on your initial emails to these potential matches.
It should go without saying put some character into your own profile (a little humor goes a long way) and of course put up the best photo you can of yourself.
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One important statistic to remember is that 20% of the profiles get 80% of the attention.
In terms of the ads on oasis active I did find them somewhat distracting with banner ads on every page and some quite strategically placed below search results so they were quite easily confused with actual results.