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That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.

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The first group was given the same instructions as the participants in Guilford’s experiment.

The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.

In other words, the “trick” was revealed in advance.

Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?

Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.